About us
MANIFESTO
What really makes a coffee irresistible? Is it the hipster vibe of the place? The barista’s traditional tattoos? The latte art in your latte? The branding on the tote bag? The stickers on the packaging?
In a world where specialty coffee has become a trend, many get carried away by these appearances. But what if we told you there’s something more important? Something for the true enthusiasts and nonconformists who seek a deeper and more authentic pleasure in every sip.
atmans is a Sanskrit word that means soul, the inner self, the essence... We believe that every good coffee has its own atman, which isn’t always visible at first glance, but can felt through our deepest senses. Helping you discover this essence is what drives us every day.
The atman of our coffee isn’t limited to its presentation; our essence lies in every carefully selected bean, every meticulously executed roast, and every detail of the packaging. The result: an experience that goes beyond a simple wake-up. An essential coffee that transforms your day into something extraordinary.
So here’s atmans, for the true coffee lovers, for those who know that the essential is irresistible once you try it.
atmans, Essentially Irresistible.
OUR FOUNDER
Miguel Lamora is not just a key figure in the history of coffee in Spain; he is the atman of everything we do.
With over 20 years of influence in the industry, Miguel has dedicated his life to discovering and sharing the deepest essence of coffee. His passion led him to win the Spanish Latte Art Championship in 2012 and 2013 and to achieve an impressive third place in the 2013 SCA World Championship, the best result in Europe for that edition. From 2016 to 2019, Miguel also served as the National Coordinator of the Specialty Coffee Association of Spain (SCA), guiding and elevating the standard of specialty coffee in our country.
His legacy is that of a visionary who understands that the true essence of coffee goes beyond the surface, and his commitment to the atman of each bean inspires us to offer an experience that transforms the ordinary into the extraordinary.
If you already drink our coffee at home or at work, share your experience with the hashtag #atmanscoffee